Kino Fist was a term coined in the early 20th century by Russian filmmaker Sergei Eisenstein. It expressed his reaction against his rival Dziga Vertov's Kino Eye group, who believed the purpose of the camera eye ("kino eye") is to record reality as-is, in order to present the world in its "truest" form.

Eisenstein countered that Cinema's greatest potential lies in the ability to manipulate film through composition and editing — and thus pack a more effective punch. He made his point of view clear: "I do not believe in Kino Eye. I believe in Kino Fist."

Over the last century, Eisenstein's aesthetic often has been used in service of ham-fisted (pun intended) propaganda, commercials, and music videos. But it also is the spark that illuminates countless classics of the silver screen, television, and beyond.

Eisenstein's bold statement inspires us to keep in mind all of Cinema's creative possibilities. This is why we are Kino Fist.